Adidas Ninja
Some projects just feel special from the start.
Laundry’s Tony Liu directed an epic animated short starring gaming icon Richard Tyler Blevins, aka Ninja, for the launch of his adidas collab. Our team brought Ninja’s journey to life—from childhood dreams to internet stardom—showing the spark that’s fueled him all along.
Design & illustration
We defined the look, storyboarded the story, and worked with Ninja and adidas to nail every detail—from his shoes to his anime-inspired likeness across each life stage. Using hand-drawn cel animation, Tony Liu and the Laundry team brought his journey to life with bold style, dynamic motion, and seamless energy from start to finish.
