Got Milk? Reimagined
How do you refresh an iconic campaign? We partnered with GALLEGOS United to give Got Milk? a bold new twist—mixing live action, CG worlds, and 2D anime characters into one playful universe. Led by ECD and co-founder Tony Liu, our team used every trick in the book to remind audiences why nothing beats the real thing.
BTS
While concept art, illustration, and animation of all types were the basis of our approach, shooting as many elements as possible was key. Not just to supplement and power our animation and VFX, but also adding realistic shots created a nice contrast to the joke we were aiming for with the knock off milk.
Concept art
Combining both shot elements and AI inspiration, we rebuilt everything from scratch to create this series of final scenes. A combination of 3d, 2d, photography, film, and just about every medium in between.
