Hyundai x Innocean: 360º Sofi Stadium Takeover
Partnering with Innocean for Hyundai, we helped bring a bold idea to life—cars doing donuts across the massive 360º screen at SoFi Stadium. Using real-time rendering in Unreal Engine, we turned this technical challenge into a creative playground, pushing the limits of scale, motion, and immersion to deliver a seamless, high-impact visual experience.