Orca
Tap To Pay
Sometimes even a sequel needs a good sequel. Working closely with our great friends at Copacino Fujikado again, we ran it back from our Sound Transit work with this adorable spot for Orca, the card you use to ride Seattle public transit.
Of about a billion things we loved about working on this, challenging the status quo of a character-driven animated story was top of the list and our goal.
What is rooted as a tutorial on the added credit cards you can now use with Orca, demanded imagination and delight to get viewers to invest. So we helped reimagine the story with cuteness & personality. And suddenly, you have an 'I would have never thought of that, and no one's done that' aha! The moment that became this sweet gem.