Endeavor
‘Recruiting The Brightest Minds’ Explainer Video
One of the most untapped corners of the surge of AI is storytelling and personality. Everything feels like a proof of concept, not a human connection.
We aimed to undo not just that, but the age-old, overdone explainer video concept that literally no one wants to ever watch. By making one, they would. How, you might ask? With a little sense of humor, an unbelievable story, and a little bit of information of why this particular data center is different than the rest.
Partnering with our longtime friends at Celery Design, together, we built this story and personality first approach to sustainable data center benefits for Endeavor. Powered by AI and a lot of ‘holy sh%t that’s hilarious’ creative.
The Process
To the surprise of most of LinkedIn, AI didn’t come up with the whole thing from scratch and send us packing. We started, and nearly ended, mostly human. A script, writing, storyboards, photo, visual & traditional cinematography reference. All the usual workflows we’ve always applied to any animation or live action production.
But instead of animating or shooting, we kicked it off in AI. First as stills. Then, as video generations. And from there, right on back to the humans. A traditional edit, vfx & clean up to make this one sparkle. Here are some of the funniest takes and outputs from the process.