Laundry partnered with Meta creatives to build out a promotional piece for their new generative AI model utilizing the brand’s established motion expression system. The challenge was to find resonant storytelling beats using minimal UI elements, while demonstrating the capabilities and potential of the app. The solution was a narrative-driven concept of transforming a couple of friends into a rock band complete with branding, merch, website, posters, and photoshoot images all within a single platform.