How do you keep sports games exciting? By giving them a killer in-game motion graphics package of course! Laundry worked with EA to design a toolkit for the 2026 addition to the popular Madden game series. This included a multitude of assets like transitions, end cards, animated backgrounds and supers, logo animation and graphic overlays. Our team was able to revamp everything to give Madden 26 a new look that will keep players engaged and give EA the tools to improve where they need to.