How do you visualize AI’s complexity?

Generative AI is powerful but complex. For IBM, the challenge was turning abstract algorithms and data flows into something human, intuitive, and emotionally engaging—visualizing intelligence itself without losing its depth or sophistication.

The solution is a scalable 3D animated system.

Together with AKQA, we crafted a modular 3D animated toolkit and story grid that turned abstract AI processes into clear, visual metaphors. Each scene is aligned with a stage of IBM’s customer journey, showing how design and AI work together to make complexity simple.